Danish iGaming marketing firm Vita Media Group has reportedly inked an arrangement to acquire the Greenplay-branded online casino brand previously owned and run by the Codere Online arm of Spanish gaming operator Codere SA.
According to a Thursday report from a source, the Copenhagen-headquartered firm already offers a wide range of online lead generation and affiliate marketing services and now intends to fold the operation of the domain at Greenplay.com into its own OMG Affiliates subsidiary. Established in 2016, the company purportedly asserted that this subordinate will also be charged with handling all existing affiliate alliances arranged with Codere Online Management Services Limited before introducing such partners to a new account managemen…